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May 1, 2017
By: TOM BRANNA
Editor
IRI has unveiled its list of the most successful consumer packaged goods (CPG) launches of 2016 in its New Product Pacesetters report, a benchmark analysis of exceptional first-year CPG sales success for newly launched products. “The top product launches of 2016 highlight the three P’s of successful innovation—prevention, personalization and pizzazz,” said Susan Viamari, vice president of thought leadership for IRI. “Each plays an essential role in driving awareness and engagement in toda...
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